WWE SmackDown! vs. Raw 2010 (2009) expanded customization dramatically, introducing a robust “Story Designer” mode that let fans create cutscenes, rivalries, and branching narratives. Released on multiple platforms, it featured a large roster of Raw, SmackDown, and ECW stars, including rising talents like CM Punk and John Morrison.

Gameplay refined grappling and striking, while Road to WrestleMania returned with more superstar-specific campaigns. Create-a-Superstar was expanded with more detail, and players could even share their custom content online, extending replayability. Presentation was polished, with realistic entrances and improved commentary.

SvR 2010 is remembered as one of the most creative installments, empowering fans to tell their own WWE stories alongside playing through the official product.